Nokia 5800 is certainly not directly aimed at the iPhone market. It costs a fraction of the price of an iPhone, offers many different features and ships with a huge built-in collection of music. Quite clearly Apple has started a trend and this is only just the beginning of Nokia's attempt at winning some of the market. Their future touch-screen products within the N-series range of phones are more likely to be direct competitors to the iPhone in terms of price and hardware.
Ironically, it is not the hardware as such that competes with Apple's business model - Nokia doesn't yet need to worry about Apple's tiny bite into the mobile market; what concerns the company more seems to be the iTunes Store.
Apple's iTunes Store currently holds around 90 percent of the digital music market, which represents more than 5 billion songs sold worldwide to date. Nokia's new "Comes With Music" contract, launched in London last week, is clearly what threatens Apple the most, since it allows users to download as much music as they like for free within a 12-month period - provided they purchase the new 5800 handset from Nokia, which was priced at US$230 at its recent UK release. Apple will undoubtedly suffer from this new package since people will be able to download their tunes for free, rather than being forced to use the iTunes store or resort illegal downloads. Indeed, this is the first initiative in the world that has the potential to compete with music piracy. Illegal music downloading represents 15 percent of the market, according to Nokia's UK managing director Simon Ainslie, who said, "It is better for music companies to receive something for their music than nothing." With piracy laws becoming more militantly enforced in many countries, illegal music downloaders are bound to feel somewhat drawn to a package that essentially allows legal piracy for the price of an inexpensive, iPhone-like handset.
So what is the 5800 actually like in comparison to the now iconic iPhone? The most major difference is the way the touch screen works. The 5800 allows only one finger to be used when touching the screen, meaning none of the more human gestures of the iPhone are present. This includes things like "pinching" an image with two fingers in order to zoom in or out. Immediately Apple will be rubbing its hands at this inferior touch screen, which is presumably because the 5800 is a budget phone with a competing contract designed to go head-to-head with iTunes rather than the iPhone itself. Perhaps only time will tell, but this one-handed design could make the phone less cumbersome than the iPhone, which often requires two-handed operation. However, if Nokia truly intends to encroach on the iPhone market, then it is surely planning a multi-finger touch screen for the future.
Of course, Nokia's legacy allows it a step-up on Apple immediately, as its core expertise has long been in creating mobile phones and doing it well. The 5800 includes a superior camera with a Carl Zeiss lens, 3x digital zoom, autofocus, dual-LED flash and the ability to record video at 640x480 resolution with 30 frames per second. It also has a secondary camera for video conferencing. Comparatively, the iPhone is quite weak on the camera front with no Carl Zeiss lens, no digital zoom, no autofocus, no flash and no recording of video or video conferencing.
The 5800 also boasts other features that are lacking on the iPhone: voice recognition; the ability to send MMS picture messages; file sharing via bluetooth; and a replaceable battery. Some of this can be rationalized: a flash can drain the battery faster; digital zoom is essentially a gimmick; video conferencing is rarely used and requires a second camera; voice recognition is not commonly used; and MMS can be achieved using e-mail instead. Some other omissions, though, are quite unforgivable - no built-in video recording is an amazing elision, especially with the iPhone's link to YouTube, which contains millions of cellphone-submitted videos. Imagine the frustration of having an iPhone on you when you see something that just needs to be recorded for YouTube! This could be one reason why people may prefer the 5800. Also, the iPhone has no ability to send SMS text messaging to multiple contacts, which is a bizarre oversight. The lack of Adobe Flash support on iPhone also makes no sense and reduces the usability of YouTube dramatically since iPhone users are restricted to YouTube videos encoded in H.264 format.
Although Apple's iPhone and the Nokia 5800 XpressMusic are comparable, at least on first glance, Nokia's answer appears to be a much less expensive and more feature-rich handset - and it comes with a sublime package if you are a music lover. The iPhone, however, has a more advanced touch screen and of course the beauty that comes with a product designed by Apple. It is worth remembering also that many of the iPhone's flaws can be removed by purchasing software from Apple's App Store.
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